“AdSense Decoded”is very different from other AdSense educational materials.  Firstly, it’s a video tutorial, and Dr. Hillenbrand didn’t show up in the video in white coat or suit.  The video is entirely focused on the subjects, i.e. how AdSense works and how to drive traffic to generate AdSense revenue.  To a total novice, the first part is thorough and informative.  However, the headache of all Internet marketers is lack of traffic. We have all spent most of our time guessing Search Engine Optimization (SEO), buying tools to do SEO and trading links to jack up the page rank.  Yet after month’s effort, the traffic only comes in like dripping water.   Dr. Hillenbrand revealed the true magic to produce traffic in a volume like a broken fire hose.  He had the proof that the magic worked, producing $10,852 in the first month without search engine traffic.

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Once you have traffic, CTR (Click Through Rate) will be another thing you dread.  Most of us have 1~3% CTR.  But Dr. Hillenbrand had over 50% CTR, a rate which would make every AdSense guru salivates. I won’t spoil your enjoyment in finding out how.

Thirdly, the video is entirely dedicated to reveal the tricks (or to decode) AdSense.  When you buy an ebook, 99% of time you’ll find the author’s affiliate ID buried in the PDF, to make a few more quick bucks from the reader.  Those are more marketing than educational materials.  “AdSense Decoded” does not have those links.  It’s not Dr. Hillenbrand’s intention to do so in his candid presentation.  If you watch close enough, you can also see how Dr. Hillenbrand set up a trust to receive his AdSense revenues.  All advice are true to the point, down to the tips of “making sure you use a credit card which accumulates miles”.

“AdSense Decoded” is the best product on AdSense I’ve seen so far, good for newbies and experts alike.  Everyone can learn something effective from it.  It’s worth every penny. 

You can order “AdSense Decoded” from here.  You can also try a teaser on Youtube.  This is the only genuine one among quite a few fakes.

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Every search engine optimization (SEO) guru would advise you that you need to keep your site XHTML transactional so as not to miss out in the search engine ranking. Why?  If there are errors in your pages, search engine bots could skip part of or the entire page during their indexing.There are broadly two ways that your pages can be broken.

  • Your theme doesn’t produce valid XHTML, and
  • You or your readers may enter invalid XHTML content.

Nowadays, most theme authors ensure their theme to be XHTML transactional.  Needless to say, if you edit templates, you run the risk of damaging the page’s integrity.  If you add a new widget, you may also invalidate the entire site, for instance, mis-configuring the widget (e.g. missing the title of the widget).  Some theme may not be fully widget ready, e.g. allowing only one instance of a widget (due to poor ID assignment).  Once you make such changes, you need to run the XHTML validation tool over your site.  W3C kindly offers such a free service at http://validator.w3.org/

Under “Options” -> “Writing”, WordPress has an option “WordPress should correct invalidly nested XHTML automatically”.  By default, this is unchecked, because it makes things worse if you write HTML code in the post, say, inserting a widget code.  Most bloggers prefer leaving it unchecked.  Invalid content could get in your blog without notice.  Comments too may contain bad HTML code.  The best tool in the trade is WordPress XHTML validator by Rudd-O, which you can download here.  You need “xmllint” (part of libxml2) or “tidy” to run the validator. Once you downloaded it, drop it into your wp-content/plugins directory, activate it, and execute it under “Manage” -> “XHTML Validator”.  The validator will go through all posts and comments in the database and report its findings.

Happy blogging.

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